Who Are We?
Welcome to the World of Sports
Step into a World of Passion. Zelos opens wide the doors to sports for you! Our team, made up of sports enthusiasts, is committed to providing you with the most emotionally rich and exhilarating sporting experiences.
Zelos, named after the Greek god personifying zeal and the spirit of competition, is involved in various sporting realms.
Motorsports…
At the heart of the action are motorsports: motorcycles, in nearly all their forms, and cars, especially in the currently most popular discipline, rallycross.
Our company, an expert in motorsports, takes charge in this area of:
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• Organizing, mediating, and commercializing events, competitions, and shows
• Loyalty programs
• Incentives
…but that’s not all.
Many other disciplines revolve around the Zelos galaxy. In the field of running, Zelos has been organizing several high-quality events in Belgium for years, such as the Running of the Superbiker, and has also diversified with a gravel race, the Mettet XP Gravel. In basketball, our experts in finance, marketing, and legal affairs support the Sharks basketball club in its management and operations.
Athletes
Zelos is at the heart of a network of athletes and sports organizations. As such, our structure has signed management contracts with several high-performance athletes, including Xavier Siméon (former World Endurance Champion), Barry Baltus (Moto2 rider), Marc-Reiner Schmidt (four-time Supermoto world champion), Tom Rolin, Ferre Fleerackers, and Lorenzo Pontillo (Northern Talent Cup riders), Chriss Leesch (World Endurance Championship rider), Emily Blondi (Women’s Cup rider), Roméo Fiorentino (Supermoto World Championship rider), Romain Kaivers (Supermoto World Championship rider), and Lorenz Luciano (Belgian Supermoto Championship rider).
Media Production
Zelos’s scope of action extends to the production of media and sports-related content, such as GP Inside, the holding of TV rights, and the production of thematic ads and shows on radio and television.
The Zelos team knows how to adapt to demands and gathers competent people to produce various services, including live events, advertisements, trailers, and much more.
We have worked on several production capsules with NRJ, Nostalgie, and RTBF and others.
Additionally, Zelos manages the communication and commercialization of Mettet XP in Belgium. We handle communication on social media, the circuit’s website, and with the media.
Our Values
Passion
The fundamental link with all our audiences, the passion for sports is THE fuel that drives the Zelos team.
Emotion
There is no sport without emotions… The heart of Zelos beats in rhythm with competitions, performances, and sporting events.
Team Spirit
Our constant focus is on fostering true partnerships with our various partners to go further together.
Solidarity
Zelos is dedicated to serving sports, and as part of this mission, aims to encourage the inclusion of all. Specifically, whether it’s with young motorcycle talents or professional para-athletes, we pride ourselves on ensuring that solidarity prevails through our various commitments.
Our team
Freddy Tacheny Founder & President
Cédric Bruylandt COO
Fanny Tacheny Marketing & Media Director
Bénédicte Van Moortel Communications & PR Consultant
Didier de Radiguès Consultant
Michel Mortier Sales Manager Sportsmedia
Bryan Varas Reyes Senior accountant & Administrative manager
Sébastien Ledure Legal Counsel via Cresta Law firm
Heikki Sermon BMA – Managing Director Sports Activities
Simon Guillaume Marketing Assistant
Arnaut Kint Legal Counsel via Cresta Law firm